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Planner (Healthcare) job in Basingstoke at The Fix Creative Ltd

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Planner (Healthcare) at The Fix Creative Ltd

Planner (Healthcare)

The Fix Creative Ltd Basingstoke, Hampshire Full Time
£70,000 - £75,000/Year
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This role is part remote!

About The Company
My client create big, new ideas and deliver smart, on-point campaigns for some of the biggest brands in the world. To do this, they bring strategy, campaign development and production together in one place.

And when they say ‘communications that actually work,’ they mean it. Because that’s the only way your brand can make the impact it deserves to make.

Working in over 65 countries with a team over 4000 strong – and they just keep growing. As a creative marketing communications and advertising agency, they work with brands across the health, B2B and B2C sectors.

Whether you’re in the UK, Germany, Italy, Mexico, Brazil, or somewhere else entirely, you’ll find a warm, friendly working atmosphere colours everything from their client interactions to their creative output. It’s the reason for their enduring client relationships and their regular service and communication awards.

Purpose of the job

* Research, develop and deliver strategic insight and approach to pharmaceutical, animal health and healthcare projects.

* Subject matter expert in ABPI regulated pharmaceutical marketing.

* Capability to work across a wider range of B2B and B2C client projects.

* Define strategy and rationale, marketing proposition, mechanics, journey and key stakeholder messaging.

* Design and undertake proprietary qualitative and quantitative research to discover audience insights and clinic approaches.

* Brand discovery and brand strategy development

* Responsible for writing/reviewing the creative brief, and distilling key insights that direct the creative development through a single-minded proposition.

* Responsible for designing the communication strategy, campaign planning and content plans

* Ensure that outcomes and objectives are defined, measurable and reported

* Development of pitch narrative with wider pitch team and playing a leading role in pitch proposals and delivery

Key Responsibilities:

* Define specific business and marketing challenge with client.

* Understand therapy / product / service proposition often scientific / technical.

* Undertake market planning and market structural analyses.

* Gain a comprehensive understanding of the context of a marketing challenge by analysing and distilling a range of different information, including researching audiences, understanding their behaviours and motivations, the market context; competitive landscape, product proposition and key differentiators.

* Research and identify key audience insights, motivations and behaviours.

* Design, commission and undertake research to inform advertising and marketing strategies, using both qualitative methods, such as focus groups and structured interviews, and quantitative methods, such as surveys.

* Make strategic recommendations, share insights and solutions that will meet the business and marketing objective.

* Provide the creative team with a clearly defined brief that contains concise information on the product, audience and strategy.

* Ensure approach recommended meets appropriate regulatory requirements e.g. ABPI / CAP code.

* Define performance metrics, and analyse and interpret results to demonstrate the effectiveness of the activity against agreed objectives.

* Develop content and facilitate strategic workshops in partnership with client services and creative teams.

* Keep up-to-date with market trends, technology and techniques.

* Communicate effectively and work collaboratively with other functional teams within this company, such as Media, Creative and Client services.

Knowledge, Skills & Experience:

Effective and confident communicator

Intelligent and analytical thinker

Ability to assimilate and evaluate a wide range of data

Familiar and conversant with regulatory codes especially ABPI

Broad appreciation of different marketing techniques especially digital / social landscape

Some experience in healthcare planning / strategic marketing role

Good experience in marketing / planning experience agency-side (preferred) or client-side

Graduate / graduate calibre


* Personable

What else is in it for you?
As a member of their family, you’ll enjoy a comprehensive programme of rewards and benefits, including personalised career development.

It’s their people, and their passion, that have made them the first-choice partner for some of the world’s most influential brands – and they recognise that in as many ways as possible.

They’re committed to giving back, whether it’s through charity work, community projects or supporting the environment. They have their very own Giving Back team who manage and coordinate their initiatives globally.

If you’re looking for an exciting new opportunity within a dynamic, ambitious, growing agency, this could be the role for you


Recommended Skills

  • Analytical
  • Communication
  • Creative Brief
  • Customer Service
  • Distillation
  • Hardworking And Dedicated
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Job ID: 215510216


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